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Reward your loyal customers, and it’s gonna be a party at your Liquor Store every weekend!

Reward your loyal customers, and it’s gonna be a party at your Liquor Store every weekend!

The liquor business in Kenya is super competitive. And to be honest, liquor lovers tend to gather in-depth intel on which liquor store offers their favorite pint at sh.50 less than the next local watering hole. Tired of starting a price war with every “Hole in the Wall” or “Sweet Waters” that pops up in your territory?  Think Loyalty Marketing. Ensure that your customers buy from you because you offer them something more than just your product. Give them extra value for money at the same price and profit margin.

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“So I can pick a ka-quarter with my points next time i buy from you?”

The answer should always be YES for every customer who checks in for that ‘Sundowner.’ And yes, the effect of it is simply magical. Think of it this way, you sell a bottle of Grants at 1500. The new kid around the block sells it at 1450. YOUR customer is likely to buy from the competition unless they feel utterly obliged to support your business and see it flourish so that you can buy that Land Cruiser and park it across the street for your customers to worship it. But who are we kidding? How can you make your customers keep buying the Grants whiskey at 1500? Reward them. Give them 50 points in return. Make it clear that with 500 points, they get a 250ml grants whiskey free. And keep your promise. Now here’s the difference between you and Mr. Smart Guy who’s thinning his margins to win over your customers. Your customer paid you 1450 and added an extra 50 towards his future purchase. Your competition’s customer paid him 1450 and spent the sh.50 elsewhere. You win. Widespread loyalty data suggests that a maximum 60% of customers will ever redeem their points. Therefore, you win even more because 100% of your competition’s customers ‘redeemed’ on purchase.

So don’t wait for your competition to beat you at this incredible proposition. Let PAID help you set up a mobile loyalty program for your liquor store. It’s cost effective, simple and guarantees you that your customers will always come back; and it won’t just be for the alcohol.  Contact us on 0700 200 000 or info@paid.co.ke and let us help you get started.

Rewarding Loyalty is your restaurant’s favorite dish!

Rewarding Loyalty is your restaurant’s favorite dish!

Can a restaurant owner increase sales through customer loyalty? A loyalty program that’s well-designed can increase traffic and customer satisfaction, keeping clients coming back for more. A study by Loyalogy has found restaurant loyalty programs increase visits by 35%.

The key is knowing how to design a program that works for your restaurant so you can achieve maximum benefit. What may work for a brunch place may not work for a pizzeria, and it’s important to keep this and other factors in mind.

Here are some points to seriously consider when designing or upgrading your restaurant’s loyalty program to ensure it provides payback:

1) Most restaurants would benefit from a loyalty reward program. Restaurants catering to large lunch crowds near customers’ workplaces and neighborhood restaurants often have regulars; offering a loyalty program will be something they would be interested in.

2) A well-designed program will provide motivation to frequent a restaurant more often. Rewards that customers want entice them to engage and accumulate reward points. Using information captured by the loyalty program allows businesses to design rewards that customers want. Businesses can then use data collected from loyalty programs to craft rewards customers want. While one person will come back for more so they can get a free dessert, another may be motivated by receiving half off a signature item.

3) Understand your customers. Knowing what a customer likes in terms of rewards is just the start. Be creative and come up with a variety of rewards and ways to achieve them. Switch between desserts and appetizers to a discount on meal when a minimum amount is purchased. Little changes to your rewards program keeps customers eager to participate in the next challenge, and help attract new diners to your tables. (Check out for PAID’s new JumpStart and AutoReward feature in our next features’ update)

4) Explore untapped opportunities in running a mobile-based loyalty program. Restaurant frequenters say they like alerts on deals and specials via SMS and email. However, a restaurant’s reach can be amplified by employing a digital loyalty program, similar to PAID. It’s unobtrusive, seamless and easy to use, for both the restaurant owner and the consumer. The data helps restaurant owners use insights into customer preferences to better customize and offer programs that increase revenues.

Employing a loyalty program helps restaurants compete effectively in today’s marketplace. PAID’s mobile based loyalty platform makes this possible, offering data that powers your reward program with insights into customer preferences – allowing restaurant owners to #EngageBetter with their customers and unlocking the power of customer loyalty.