October 17, 2018
The liquor business in Kenya is super competitive. And to be honest, liquor lovers tend to gather in-depth intel on which liquor store offers their favorite pint at sh.50 less than the next local watering hole. Tired of starting a price war with every “Hole in the Wall” or “Sweet Waters” that pops up in your territory? Think Loyalty Marketing. Ensure that your customers buy from you because you offer them something more than just your product. Give them extra value for money at the same price and profit margin.
“So I can pick a ka-quarter with my points next time i buy from you?”
The answer should . . .
No complicated constructions, for example, 1 point per treatment or 1 point for every Ksh. 100 spent. Transparency for the customer and fewer questions for you.
With PAID the customer can see the number of points earned via SMS. Some say that this method may be intrusive to the customers’ privacy. But who doesn’t like to know when they have been rewarded? The fact is, they will be so impressed at the experience, they are likely to tell their friends about it. PAID also makes it is possible to filter clients on the number of loyalty points they have earned. This way you can send targeted campaigns.
Not all customers are the same. One customer wants to save for a treatment, while another customer is happy with a product for less loyalty points. Provide a varied program so all customers are encouraged to saveContinue Reading
Can a restaurant owner increase sales through customer loyalty? A loyalty program that’s well-designed can increase traffic and customer satisfaction, keeping clients coming back for more. A study by Loyalogy has found restaurant loyalty programs increase visits by 35%.
The key is knowing how to design a program that works for your restaurant so you can achieve maximum benefit. What may work for a brunch place may not work for a pizzeria, and it’s important to keep this and other factors in mind.
Here are some points to seriously consider when designing or upgrading your restaurant’s loyalty program to ensure it provides payback:Continue Reading
You probably don’t like math. Don’t worry though, this is not one of those lessons where we use stochastic processes to determine the probability distributions of potential outcomes by allowing for random variation in one or more inputs over time. This random variation being based on fluctuations observed in historical data for a selected period using standard time-series techniques. No sir, this is not one of those lessons. in fact, this will be one of the shortest blog posts you have ever come across. In this piece, I am going to share simple, research-backed statistics to remind you anyway that loyal customers are the back bone of every single business.Continue Reading
The fact that 2016 was a tough year for retail is not in doubt. Besides witnessing a tremendous increase in retail space and plans to construct high end retail malls in the years to come. This comes probably as a sigh of relief that there is still hope for Kenya’s economic outlook, but also an indication of fierce competition among brands in the future. Quite a number of unexpected events happened last year; Nakumatt Holdings admitting to facing a cash crunch, Deacons Kenya issuing a profit warning occasioned by a drop in Christmas Festive sales and Kenya Airways retaining the top spot as the biggest disappointment in corporate Kenya for the third year in a row. It was also an interesting year as we witnessed the first Carrefour supermarket, Burger King and F&F opening at the Hub Mall in Karen. We also witnessed the rapid expansion of American fast food franchises Subway, Pizza Hut, Dominos and KFC. Locally owned restaurant chains also spiced up the year that was with Java House Limited leading the wild fire expansion into various towns across the country and regionally.Continue Reading